This has been an exciting year for BBD, and it all started with the return of a familiar name – Hewlett Packard. A rare traditional pitch experience at the beginning of the year culminated in a double win for BBD; our pitch efforts being rewarded with both HP Print and Workstation divisions.
Since our onboarding we have had opportunity to redesign the in-store printer experience for Dixons group, launched new through-the-line campaigns for HP Original Ink, and in our latest work have explored the possibilities of HP Future of Office….
The task was producing a campaign where HP Future of Office showed its hopes of innovation, collaboration, and security – all becoming the foundation of smarter workplaces, more efficient workforces, and faster, more agile workstyles.
In particular, HP wished to focus on Device as a Service (DaaS), the means for connecting workers across device and location without compromising on security or speed.
Working with HP, we created an lead generation campaign that focussed on a clear vision for what the HP Office of the Future would look like. Aspirational yet practical, it presented the Office of the Future in a variety of incarnations with the focus firmly on benefits rather than products. Targeting key figures at C-suite level in IT, the predominantly Linkedin campaign initiated a conversation supported by existing HP resources and industry thought-leadership. You can find out more about the Office of the Future here: https://enable.hp.com/workplace-transformation
The campaign launched in October 2018 and we are awaiting results – watch this space!