Here are the specs, tips and best practice you need to get started with advertising on Facebook, LinkedIn, Instagram and Twitter…

If you’re wasting time searching for the latest ad specs, here’s a quick reference guide for anyone in client services, studio, or copywriting, with information gathered from all the big social media resources (Sprout, Moz etc).It’s up to date as of July 2019. Use it to check what’s possible or advisable, so that we’re not sending anything to clients that each platform won’t allow – or starting work on client briefs that go against best practice.Bear in mind that each platform regularly updates its specs, so it’s worth checking this excellent resource too.

Use of different online platforms by demographic groups 

Here’s a breakdown of the % of US adults using each platform… 

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