Aruba Networks, a Hewlett Packard Enterprises Company, is a leading global provider of smart digital experiences. Operating in a crowded, highly competitive market, Aruba was impatient to position itself as the strategic partner of choice for next generation networking. Instead of responding to the industry buzz around the ‘smart digital workplace’, Aruba needed to establish itself as a thought leader, an established presence, and a trusted solution.
bbd implemented a demand generation campaign to target key IT decision-makers, from C-suite to network admins. Called ‘The Future of Work’, and drafted in collaboration with Aruba’s sales and marketing teams, the end-to-end, through-the-funnel campaign would bring to life the concept of the network of the future. It would address the recurring pain points for CTOs and network administrators and show how Aruba took an innovative, disruptive approach.