Certitude are a London-based charity who support people with mental health issues, autism, learning disabilities. They are one of our signature Third Sector clients, along with RNLI and Princess Alice Hospice. Certitude asked bbd. to create a brand identity and marketing strategy that could raise awareness of their work and support fundraising.
We created a single-value proposition supporting a meaningful, market-ready brand narrative that would raise awareness of the work Certitude does among the mental health sector in London. This included an extensive review of brand voice, messaging, and visual identity, right down to a new logo. bbd created a powerful messaging and branding framework, brand manifesto, and visual identity (including new logo).