Epicor Software Corporation supply industry-specific software designed around the needs of manufacturing, distribution, retail and service industry. Established for more than 40 years, Epicor wanted a global lead-generation campaign with a compelling creative idea that could extend across multiple sectors, and move away from problem-solving to solution-selling. Epicor asked bbd. to create a new messaging framework and strategy that could invigorate brand proposition and expand reach.
bbd delivered a global lead-generation campaign and set the strategic direction to position Epicor as a credible partner for business growth among the manufacturing, distribution, retail and service industries. In the first phase we created the Get Set for Growth messaging framework. Subsequently, we rolled out a suite of eBooks, infographics, video and website content around the theme of Digital Transformation.