William Russell

Acquisition
Campaign

Annual rate increases in January are an inevitable aspect of international health and life insurance. William Russell wanted to take control of the rate rise narrative and drive health and life policy sales in the New Year. They needed a fast, agile campaign to improve the quantity and quality of their leads.

bbd implemented a multi-touch demand generation campaign using Facebook advertising, Google Adwords and LinkedIn Advertising to target both customers and brokers with promotional offers and incentives to ‘beat the rate rise’.

With just two weeks to implement the campaign, bbd delivered 1,729 new leads with 956 ‘Get a Quote’ button clicks. This performance represented a 245% increase beyond the initial target.