Be
Awesome
Every day

We are an independent agency, established over 58 years ago. Our Chairman’s father started our journey as a graphics house. Since then we have braved every industry revolution, from print and digital to integrated and experiential.

With confidence and agility, we have thrived and built an agency for today’s contemporary landscape, standing on the shoulders of giants and leading the charge for our clients.

Our clients range from challenger brands to global superbrands and many of them have been with us for several years. Our longevity in such a transient industry is due to our approach, which has always been the same.

We build our skills, services and teams around our clients’ requirements and we work relentlessly to become invaluable to them. Constantly pushing ourselves to be better and never underestimating the importance of delivering awesome every day.

We believe if there is one word that marketeers should be obsessed with, it’s Relevance. Sure…growth, ROI, transformation and purpose are all very topical buzz words. But we think they’re just spin-offs, spiralling around the source of success.

So, if you are struggling for growth or purpose, it might be time to refocus your attention on Relevance.

Consumers have never before had so much choice, and with instant access to a world of information, there are infinite possibilities available to them. But this isn’t always a good thing. Consumers are drowning in information and brands are struggling to attain and maintain their attention.

We use a blend of psychology and technology to create a relevance framework. It starts with an intimate understanding of your audience, their world, their journey and touch points with your brand.

We then map every micro-moment and develop messaging frameworks around these moments, ensuring our messaging moves with your audience through the journey. With moments and messages defined, we develop creative platforms that allow us to engage them with rich, smart and beautifully crafted creative.

Then we shatter our work into formats, experiences and channels to ensure wherever your audience is, your brand is present. At the right time, saying the right thing, in the right place.

We call it Relentless Relevance. And it has the power to change your marketing forever.

We are people watchers. People are just fascinating to us. What they do, why they do it, how they do it. It’s this attention to our clients and their audiences that gives us the edge.

It’s not about us, it’s about you. We believe to truly make a difference, we must understand your world.

We take briefs and drill down not only into what you know about your product or service, but what your audience thinks, feels and does. Do they care? If they do, why? If not, how can we make it relevant to them?

We approach this without using buzz words or superfluous diagrams (although we have a few). We do this by walking the floor, working beside you, at your desk, with your customers. Getting under the skin of everything you do.

Once we have gained an intimate knowledge of you and a true insight on your customers, we can then start to create relevance at a relentless pace. Aligning ideas, campaigns, objectives and output with speed and efficiency. One team working together to craft something beautiful, smart and truly engaging. Experiences that are a joy to work on and a joy to behold.

Energetic, passionate and determined are just a few of the traits of Bright Blue Day people. We are naturally curious and our success is based on your happiness.

Below is the good and great here. Those who craft beautiful code, design frictionless experiences, consult business challenges into submission and manage client relationships like kindred spirits.

Welcome to the Bright Blue Day team.