BBD client Navigators & General, leading UK boat insurance company and sub brand of Zurich Insurance, came to Bright Blue Day to refresh the look and feel of their London Boat Show stand. The refresh had to incorporate not only their N&G branding but to subtly and creatively show off their Zurich Private Clients insurance offering for high net worth individuals.
This was an exciting opportunity to produce some beautiful creative, compelling enough to draw in the 52,000 attendees amongst 347 other exhibitors to the Navigators & General stand.
The creative approach was to use a high-end watercolour effect finish to create coastal scenes that could subtly show off the ZPC insurance angle as well as the N&G range. This approach achieved stand out whilst keeping essence of the N&G brand as well as the sophistication and a premium the audience expect.
“The Boat Show was a great success and we had lots of positive feedback from the business on how the stand looked.”