From the North to the South!

From the North to the South!

Hello, I am Siddhesh (aka Sidd) and have recently joined the Performance and Planning team as a Content Strategist from Manchester and no, I am neither a red nor a blue. Oh and I also absolutely love coffee and cooking as well!

I am someone who has lived and breathed sports throughout my life. I watch football, F1 and darts! I played football professionally at youth and senior levels in India but there comes a point where you either decide to continue playing sport or step into the industry and I chose the latter. I pursued my Masters in Sports Management and Policy to enter the industry and found the world of sports marketing. I quickly grabbed an opportunity to work at Ear to the Ground, a sports marketing agency, and worked on various projects for global brands - Playstation, New Balance, working specifically on their partnership with AS Roma and Chivas Regal using a lot of localised influencer marketing approach to global campaigns. 

A second wave of Covid doomed us and I moved back to India but kept working within agency world. Worked as a Client Services exec for a Sports Content and Tech agency called Sportz Interactive delivering campaigns for NBA, MLS, Bundesliga, etc in programmatic and geographically targeted capacity for specific audiences - very technical and fancy I know. After that I continued working within sports but this time for an sports education institution which worked in partnership with Premier League clubs and US sports to establish set ups in India, looking after their partnerships and digital marketing, which was quite a nice and cool gig. But my inclination was always to move back to the UK and work in agencies.

The opportunity finally came through, and I started working as a Strategist at Agent Marketing in Manchester (YES! Back to Manchester! Woohooo!). Worked on researching, building propositions, understanding audiences and gathering insights, speaking to stakeholders and developing campaign strategies for clients like Liverpool FC, Unilever, Essar+, United Utilities but also public sector clients like Crown Prosecution Service, Crown Commercial Service, NWAA and many more. Really lovely people, lovely role and some amazing work in the wild which we could actually see make a difference. 

I got tempted by big bucks and moved client side, working at Myprotein! Yeah, the brand that sells powders which you add in water to help get muscles and become a gymbro! It was cool working at a global brand and seeing how it functions, but my love always lied agency side and specifically within agency. 

That has led me to here, at Bright Blue Day! Working with such an amazing team with such huge and global brands is truly exciting! Everyone has been super welcoming and its a bit scary to explore a new town after being in Manchester for about 5 years, but its also exciting and cant wait to see whats in store and ahead for me! 

Definitely get some football in for whilst being down here!