A new kind of portal
The leading owner-manager of some of the biggest retail destinations in Europe wanted to improve customer experience, drive collaboration with brands, and enhance their retail mix. They required a set of user-friendly B2B tools to match their consumer engagement, and a strategy to define brand positioning, tell key user stories, and manage information architecture.
BBD established an industry-leading platform that gave customers 24/7 access to site demographics, plans, photography, contact details and pricing – UI, UX and internal CRM processes were all optimised to deliver better quality leads. With the majority of brands cutting staff resources, the portal gave Hammerson a distinct advantage in leveraging booking decisions.
The platform’s success has also been recognised in the 2018 Sceptre Awards, with hammersonengage.com winning the ‘Mall Technology Innovation Award’ category.