The English dream may now be over for another 4 years at least but for a few glorious weeks England was in the full grips of World Cup fever.
Visa UK, as an official sponsor of the 2018 FIFA World CupTM wanted to capitalise on the growing national pride and associate Visa with the 2018 FIFA World CupTM with a younger demographic.
The original brief was to capitalise on the national pride felt after the last minute victory over Tunisia by creating a Snapchat filter for the England v Panama game. However, it grew and evolved in to a brief to help Visa UK join the optimism and conversation happening around the tournament.
England v Panama
Confident of victory (after all when have England ever let us down) we created 3 filters for the day:
Pre-game filter that ran from 00:01 to 12:59 on game day