On the 16th of January 2018, the team from Bright Blue Day were lucky enough to be invited to the Becon 2018 event held at the Oxo2. Thanks to Hammerson’s invitation, as one of our beloved clients for just over two years now, we were able to explore a world of creative innovation and boundary-breaking brilliance revolving around growing technology and art.
Irish garden designer and television personality Diarmuid Gavin was present at the event and gave a presentation on his partnership with Hammerson Engage and the creation of the Garden of Pure Imagination, an installation at Dundrum shopping centre that was inspired by the Chelsea Flower Show. Read more about the Garden of Pure Imagination here:
The exhibitions ranged from rum vape bars to green screens that sent us into outer space. We were also kept busy by tapping into presentations and awards in and around the venue, our favourite award being Image of the Year which was sponsored by Hammerson.
Guests were equipped with a voting and comments system on arrival to help decide the winners.
Here is the shortlist of finalists:
Creative Technology Award
4D Design – Abbott
Hope & Glory – HTC Vive
REWIND – Welsh National Opera
Wasserman – Samsung
Engagement App Development of the Year
Instore Field Marketing – What’s In Store
Holovis – The Battle for Kings Dominion
Retail7 – Huawei
Revium – RMG Loop
TRO Retail – Vans
Art at Work Award
Energy – Rolls Royce
JC Decaux – Fast & Furious 8
Hammerson – Diarmuid Gavin’s Garden
Hammerson – Festival of Light
Xquisite PR – Cadbury
Experiential Venue Team of the Year
intu Trafford Centre
King’s Cross (Network Rail with SpaceandPeople)
Troxy
Camera Crew of the Year
CSM Live – More Th>n
Flashmat – New Balance
The Flash Pack – Freezus Curve
Pictures Experience – Britvic
Splento – Pitch@Palace
Expert Support Award
Produce UK
Promohire
Taste Sensation of the Year
Hope & Glory – IKEA
iD – Co-op
Wasserman – Bombay Sapphire
Woof with Kaper PR – Maille
Image of the Year – Sponsored by Hammerson
With 120 marvellous images on display for visitors to select their favourites.