It was a Bright Blue Day at #Becon2018 this week. - Bright Blue Day

It was a Bright Blue Day at #Becon2018 this week.


On the 16th of January 2018, the team from Bright Blue Day were lucky enough to be invited to the Becon 2018 event held at the Oxo2. Thanks to Hammerson’s invitation, as one of our beloved clients for just over two years now, we were able to explore a world of creative innovation and boundary-breaking brilliance revolving around growing technology and art.

Irish garden designer and television personality Diarmuid Gavin was present at the event and gave a presentation on his partnership with Hammerson Engage and the creation of the Garden of Pure Imagination, an installation at Dundrum shopping centre that was inspired by the Chelsea Flower Show. Read more about the Garden of Pure Imagination here:

The exhibitions ranged from rum vape bars to green screens that sent us into outer space. We were also kept busy by tapping into presentations and awards in and around the venue, our favourite award being Image of the Year which was sponsored by Hammerson.


 Guests were equipped with a voting and comments system on arrival to help decide the winners.

Here is the shortlist of finalists:

Creative Technology Award

4D Design – Abbott

Hope & Glory – HTC Vive

REWIND – Welsh National Opera

Wasserman – Samsung

Engagement App Development of the Year

Instore Field Marketing – What’s In Store

Holovis – The Battle for Kings Dominion

Retail7 – Huawei

Revium – RMG Loop

TRO Retail – Vans

Art at Work Award

Energy – Rolls Royce

JC Decaux – Fast & Furious 8

Hammerson – Diarmuid Gavin’s Garden

Hammerson – Festival of Light

Xquisite PR – Cadbury

Experiential Venue Team of the Year

intu Trafford Centre

King’s Cross (Network Rail with SpaceandPeople)


Camera Crew of the Year

CSM Live – More Th>n

Flashmat – New Balance

The Flash Pack – Freezus Curve

Pictures Experience – Britvic

Splento – Pitch@Palace

Expert Support Award

Produce UK


Taste Sensation of the Year

Hope & Glory – IKEA

iD – Co-op

Wasserman – Bombay Sapphire

Woof with Kaper PR – Maille

Image of the Year – Sponsored by Hammerson

With 120 marvellous images on display for visitors to select their favourites.