Video Production in 2025: The Trends You Can’t Ignore

1. Short-Form Content Still Dominates, But It’s Getting Smarter

TikTok, Instagram Reels, YouTube Shorts—short-form video isn’t going anywhere. But in 2025, it’s not just about quick thumb-stopping content. It’s target story-driven content. We as audiences resonate better with other people's personal experiences. Make it bland, you’ll struggle. Make it relatable, you’re in for the winner. 

How we’re using it:
We don’t just make short videos - we craft bite-sized narratives with impact, ensuring every frame serves a purpose.

2. Traditional ads are dead or dying

Ads are invading the digital space from all angles. Audiences are overwhelmed with ads competing for their attention. High chance that they’ll scroll right past your ad - if it looks like an ad.

It’s about being clever with how you position and message your brand and/or product. If your content comes across as natural and blends in with the feed, you’ll likely see a higher engagement rate.

Not to mention the amazing ‘gotcha’ moment when the audience realizes it’s an ad at the end. It’s a ‘you got me’ moment that is not criticized, but instead praised for its creativity. 

How we’re using it:
We understand the digital space, and we work with brands to understand everything about their target audience. Utilizing these smarts together creates a space where we produce content that demands attention, because it’s not immediately screaming for it.

3. Vertical Video is No Longer an Afterthought

Audiences are mobile and you need to keep up with them. Mobile-first consumption continues to dominate and vertical video is now the default for platforms like TikTok, Instagram, and even YouTube Shorts. If you’re still forcing horizontal content into a vertical world, you’re doing it wrong.

How we’re using it:
We create content specifically designed for mobile - because adapting after the fact isn’t a strategy, it’s a one-trip to the content graveyard.

4. 3D is more accessible than ever before

Tech is advancing so fast, and what was once impossible to do without big film budgets and massive motion graphics pipelines, can now be achieved within a tightly streamlined motion studio. 
The mix of 3D assets with traditional 2D motion design is creating visually stunning content that stands out. This isn’t just about looking cool - it’s about bringing stories to life in new ways. It’s not chasing trends, it’s innovating on them.

How we’re using it:
We’re constantly pushing our motion graphics work to bring depth, immersion and most importantly - emotion to our work to create scroll-stopping visuals that demand attention.

5. AI-Powered Personalization is the New Standard

Mass messaging is dead. People expect content that feels tailor-made for them, and AI is making it happen. Similar to no.1 it’s personal experiences. The power of AI means you can create this content during even the busiest of schedules. 

How we’re using it:
We help brands create personalized, scalable video content that actually resonates because engagement isn’t about screaming the loudest. It's about being relevant to your target audience.

6. Interactive & Shoppable Videos Are the New CTA

Video is no longer just a passive experience. Interaction is what keeps audiences from scrolling right on past. Clickable links, embedded forms, and shoppable elements are turning video into a two-way conversation that drives action instantly.

How we’re using it:
We design video content that doesn’t just tell a story - it invites the audience to interact, explore, and buy in real-time.

7. AI is Taking Over the Editing Room

From automated editing to AI-generated voiceovers, machine learning is making video production faster, smarter, and more scalable than ever. AI isn’t replacing creativity—it’s utilising a powerful tool that eliminates the time consuming tasks giving our motion designers time to focus on connection and storytelling.

How we’re using it:
We integrate AI-driven editing and automation into our workflow to deliver high-quality content at speed - without cutting corners or sacrificing impact.

8. Sustainable Production is More Than a Buzzword

Green screens aren’t the only thing going green. Brands are rethinking how they shoot, edit, and distribute video with sustainability in mind—from reducing travel for shoots to optimizing energy usage in post-production.

How we’re using it:
We work with brands to minimize environmental impact without compromising on production quality. Sustainable storytelling is the future, and we’re making it happen.

Why This Matters for Brands

2025 isn’t just about better content - it’s about smarter content that understands their audiences.  Video production continues to evolve, and the brands that understand these seismic shifts will win on engagement, efficiency, and impact.

At bbd, we don’t just follow trends - we help brands lead them. If you’re ready to future-proof your video strategy, let’s talk.