B2B Content Marketing Manager | Strategist 

Salary: £46,000 to £54,000 (depending on experience and agree working hours/week)

Position: B2B Content Marketing Manager | Strategist 

Location: Bournemouth/Hybrid (2-3 days per week in the office)

Are you a strategic thinker with a talent for turning insights into high-performing B2B campaigns? 

We’re looking for an experienced B2B Content Strategist to help craft powerful demand generation campaigns for top-tier clients, including Visa, Zurich, Aruba Networks, and Cohesity. In this role, you’ll turn market intelligence and customer insights into compelling content strategies that fuel demand and build brand authority. If you’re a strategic thinker with a proven track record delivering standout B2B content and campaigns—we’d love to hear from you.

About the Role

As our B2B Content Marketing Lead, you’ll play a key role in shaping how brands connect with their audiences. Working closely with our Head of Strategy, Performance Marketing team, Client Partners, and Creative & Development teams, you’ll be responsible for leading the development of strategic marketing responses that turn business objectives, market intelligence, and customer insights into powerful content and campaigns.

This role requires more than just content expertise—we’re looking for a strategic thinker who can manage the full planning process, from research and ideation to creative execution. You’ll be at the heart of client engagements, uncovering insights, writing creative briefs, and producing integrated B2B marketing strategies that deliver measurable results.

If you thrive in a fast-paced, collaborative, and idea-driven environment, we’d love to hear from you.

What You’ll Be Doing

Key Responsibilities: 

• Leading the development of demand generation and content strategies for our B2B clients.
• Researching customer motives, behaviours, and pain points to inform marketing strategies.
• Synthesising complex subject-matter into simple compelling campaign messages
• Working directly with sales teams and subject-matter-experts to extract insights.
• Coordinating the creation of engaging content to support multi-channel campaigns
• Hosting discovery calls and workshops to uncover new opportunities and ideas
• Presenting strategic recommendations and campaign concepts to clients.
• Producing thought-leadership pieces to enhance Bright Blue Day’s digital presence.

What We’re Looking For

Experience & Expertise

• 4+ years in B2B marketing, content strategy, or demand generation.
• Proven track record in developing and executing multi-channel marketing campaigns.
• A broad knowledge of B2B marketing channels; social, email, paid search, display.
• Ability to analyse and synthesise research quickly into meaningful insights.
• Adept at aligning messaging with brand positioning and audience needs.
• Comfortable leading client-facing workshops, calls and brainstorming sessions.
• Experience planning multi-channel campaigns and content — leveraging various platforms to engage target audiences.
• Strong written and verbal communication skills, with the ability to create compelling narratives and client-ready materials.
• Confident presenting strategies and creative ideas to clients.
• A team player who can work across Strategy, Creative, and Performance Marketing.
• Organised, detail-oriented, and highly resourceful.

What’s in It for You?

• The chance to shape game-changing B2B marketing strategies
• Hybrid working – split your time between home and our Bournemouth HQ
• Training budget & conference attendance for your professional growth
• MacBook (or equivalent) to keep you at the top of your game
• Team and agency-wide events to keep the creativity flowing
• 20 days holiday + bank holidays (rising to 25 after one year)

This is an incredible opportunity to shape the future of B2B marketing in an ambitious, innovative, and collaborative agency. As a key driver of our Smart Craft framework, you’ll create strategies that help brands outthink, outpace, and outmanoeuvre the competition—turning momentum into an unfair advantage.

If you’re ready to influence global brands, drive measurable impact, and push the boundaries of B2B content strategy, we’d love to hear from you.

Mid to senior creative 

Are you passionate about creating next-level visual communications for global b2b clients? Bit of a tech nerd with a fascination for the potential of AI?

Then we want to hear from you.

This is a senior creative role, with scope to really make it your own. As well as being an experienced designer/visual communicator, you’ll be a content creator, a critical thinker, a dabbler in copy, a doer, and very much a change-maker who embraces new tech and tools to get your vision across.

You’ll have at least 5 years’ industry experience in a creative role, preferably working for an integrated agency with a focus on b2b clients and an Art Director's eye for craft.

You’ll be ambitious, curious and have an opinion on most things. You’ll know Adobe Creative Cloud and Figma like the back of your hand. You’ll actively be leveraging AI in your workflow. And if you have opinions on what we should be using, even better.

At bbd, our senior creatives take the lead on project calls – so you’ll be comfortable not just in presenting and articulating ideas, but in building and growing professional relationships alongside the client services team.

Your CV and portfolio will of course be faultless, with tangible thinking and proven results.

But more than that…

We’re looking for someone who’s going to get us excited.
Someone who’ll challenge us. 
Someone who’ll grow with us.
Someone looking for a career, not just a new role.

And most importantly, we’re after someone who’s looking not just to shape their own future, but who’ll play an integral part in shaping ours.

What we’re looking for:

• 5 years+ industry experience (and preferably a degree or similar qualification in Graphic Design/VisCom) working on b2b clients
• A killer portfolio – showing a breadth of work and attention to detail across print, display, web, social and video content
• Expert knowledge of the standard industry tools (Figma, Adobe)
• Experience using AI tools like Midjourney, ChatGPT/Dalle, Firefly, Runway etc to help your creative process
• A passion for effective visual storytelling
• Experience planning and directing photo and video shoots (with skills behind the lens a distinct advantage)
• Professional and engaging communication and presentation skills
• A compelling way with words – both copy and presentational storytelling
• Awareness of the commercials: timescales and costs
• Impeccable time and team management skills
• A willingness to share new ideas or knowledge – and to contribute to the overall agency culture
• Resilience in the face of a hard deadline (or a post-deadline pub trip)

What you’ll be doing:

• Generating, critiquing and producing effective communications ideas to address client objectives matched to specific audiences (eg. b2b)
• Breaking down complex information to produce compelling creative narratives – whether that’s a website product landing page or a brand sizzle video
• Seeking out and evangelising new tools and techniques to elevate your own capabilities – and bbd’s wider creative service offering.
• Working directly with clients to understand their challenges and present compelling solutions.
• Mentoring and inspiring junior members of the team.
• Providing strategic input and oversight of creative teams
• Planning and directing photo and video shoots

What you’ll get out of it:

• The chance to shape your vision of game-changing b2b campaigns for top-tier international clients
• Training budget and time allowance for your professional growth
• All the equipment and software you need to stay on top of your game
• Team and agency-wide events to keep the creativity flowing
• 20 days holiday + bank holidays (rising to 25 after one year)
• A range of wellbeing and cultural perks

Sound good? Here’s how to apply:

1. Send us a CV detailing your experience
2. Attach a snapshot of your favourite portfolio work – either a PDF or web link
3. Explain why you think you’re right for the role here at bbd*.

*This last bit could be the difference between an interview and a ‘thanks for your interest, but…’.