ClientsReaching niche audiences
Quintet is a group of Investment Banks operating across Europe, exclusively serving high-net-worth individuals. While the audience is niche, the competition is fierce. Standing out in a market where trust, expertise, and credibility are everything demands a strategic edge. We make sure they don’t just compete - they lead.
Quintet was born from the unification of nine separate brands under one identity. This meant a legacy spanning centuries but an infrastructure that was fragmented. We’ve been at the heart of Quintet’s transformation—helping them move from disconnected operations to a high-performance marketing machine that outthinks the competition and turns brand awareness into real business growth.
DRIVING CHANGE AND MEASURABLE GROWTH
Services provided to Quintet:
Building a pan-EU performance marketing strategy
With no historical data and no established digital presence, we built Quintet’s multi-market channel strategy from the ground up—mapping where they needed to be, creating and launching campaigns, and optimising performance across Meta and Google SEM.
Our approach was precision-led and insight-driven, ensuring every campaign was laser-focused on reaching and converting high-value clients. Today, this strategy is delivering powerful results across nine markets.
Turning digital infrastructure into a lead engine
With a website designed for brochureware rather than acquisition, we re-engineered the digital ecosystem—transforming static content into lead-generating assets.
By mapping user journeys and optimising key conversion points, we developed high-performing custom landing pages for every campaign, ensuring messaging was aligned to action. Working with Quintet, we built a centralised data capture framework, integrating it into a new CRM that enables seamless cross-market performance tracking and measurable return on ad spend (ROAS).
Understanding and engaging a discerning audience
Quintet’s clients didn’t build their wealth by making rash decisions. They are measured, informed, and looking for an investment partner that understands not just their portfolio—but their legacy, ambitions, and concerns.
We develop campaigns that go beyond surface-level engagement—crafting messaging that speaks directly to the financial challenges, aspirations, and priorities of HNWIs. With every data point captured, we refine our targeting, ensuring that every message is as relevant as it is effective.
Through continual optimisation, high-impact creative, and precision-led targeting, we’ve delivered phenomenal results—ensuring Quintet is not just seen, but chosen. And as the data continues to grow, so do the opportunities to outperform the competition and drive long-term client acquisition.
A new way of working and payment on results
Quintet has been a flagship client in a number of ways, not least in the retainer models they wanted and the way they pay for our services.
The normal retainers for CS and campaign management are all in place, but they also want our Performance Team to spend time looking holistically at the ambitions of Quintet, their campaigns and the processes we use to deliver them.
We receive a unique view on all market activity, which enables us to influence or make recommendations for campaign reuse or co-creation, which improves cost efficiencies.
We also support strategically in developing, road testing and implementing new KPIs across the business.
And it’s in our interest to succeed, as Quintet is one of our clients that pays more or less depending on the results achieved – ensuring we are as focused on their business objectives as they are.
