ClientsStaying top of wallet
Visa is one of the world’s most recognised and trusted brands, yet as a payment network, it does not provide products or services directly to consumers. In today’s disruptive payments sector, where fintech challengers are rapidly redefining the landscape, staying relevant and front of wallet is Visa’s biggest challenge. That’s where we help Visa stay ahead, shaping the future of payments and consumer engagement.
For over 15 years, we’ve been Visa’s trusted partner, helping them navigate an evolving market - transitioning from dominance to vital ingredient brand. We’ve helped them reach and engage audiences, defend against the explosion of fintech challengers, and activate sponsorship deals that set them apart on the world stage.
5 Marketing Directors, 8 Olympics and 4 World Cups
Services provided to Visa:
Launching new products
We’ve taken Visa’s flagship products to market across Europe, crafting campaigns that outperform traditional acquisition strategies. From Contactless Cards to Visa Checkout, our work ensures both merchants and consumers are ready to adopt at scale.
More recently, we’ve helped Visa drive adoption of new, cutting-edge payment solutions—from HSBC Zing, a travel card simplifying multi-currency management, to Huobi, a pioneering Crypto spend card. Our ability to combine market-specific insights with deep audience intelligence allows us to create campaigns that not only resonate, but drive habitual usage and long-term adoption.
38 websites in 27 countries and 17 languages
We have managed Visa’s EU digital estate for over a decade, delivering three major CMS migrations and ensuring its vast content ecosystem remains optimised, accessible, and conversion-driven.
Beyond content management, we’ve built two proprietary platforms that enhance Visa’s SEO and Accessibility efforts, ensuring the entire digital estate meets stringent brand and compliance standards. Our automated platforms scan and flag content in real-time, ensuring Visa maintains its reputation for excellence across all digital touchpoints.
Reaching and engaging new audiences
With fintech disruptors multiplying and payment moments becoming increasingly frictionless, staying top of wallet is harder than ever. Visa’s answer? Strategic sponsorships, gamification, and audience-first engagement strategies.
Seven years ago, we built Visa’s Global Promotions Engine—a scalable, high-performance platform that enables Visa to drive card usage, activation, and engagement via social, OCR, QR, web forms, and more. Since then, we’ve launched 31 major promotional activations, generating 1M+ consumer entries and capturing 691,978 unique data points, helping Visa refine future strategies.
From Olympic Games and FIFA World Cups to Team GB and global brand partnerships, we ensure Visa doesn’t just sponsor iconic events—it leverages them to drive brand preference, customer acquisition, and spend.
Creating partner opportunities
Consumers don’t choose Visa—their bank does. This makes strategic partnerships with banks and merchants crucial to Visa’s growth and market position.
We’ve delivered high-impact partner campaigns with HSBC, Lloyds Bank, Barclays, First Direct, and The Co-operative Bank, helping Visa reach niche audiences, drive card usage, acquire new customers, and increase loyalty.
Beyond banking, we’ve also helped Visa strengthen co-branded campaigns with global merchants, working with brands like Disney, Airbnb, Papa John’s, and Harrods to create impactful promotions that drive consumer preference, engagement, and spend.
Visa doesn’t just power payments—it powers connections, experiences, and brand moments. And we make sure every campaign delivers on that promise.
It’s the team that makes the dream work
From late-night award ceremonies to cross-Europe trips to meet the local market teams – our very own team Visa work day in, day out to make it all happen.
Dedicated to Visa, they work tirelessly to drive forward the agenda, aligning KPI’s and personal OKR’s to business outcomes. With their combined 70 years of Visa knowledge, they often act as the glue across inter-agency relationships and knowledge.
