Paid Social Marketing and Campaigns

We specialise in creating strategic, targeted paid social campaigns for B2B and high-value purchase industries. We help you connect with the right audience at the right time, delivering measurable results across platforms like Facebook, LinkedIn, Instagram, and TikTok.

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Why Paid Social Media Is a Revenue Driver

Organic efforts alone can’t deliver the reach you need. Paid social media advertising puts your brand in front of highly targeted audiences, instantly driving visibility, engagement, and conversions.

Whether it’s engaging decision-makers on LinkedIn or sparking interest on TikTok, paid social campaigns unlock new revenue streams by meeting your audience where they spend their time.

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Specialists in lead-gen that drives sales, and ROI with precision.

Paid social is more than boosting a post. It’s about precision, strategy, and measurable impact. At bbd, we integrate creativity with data-driven insights to deliver high-performing campaigns to maximise ROI.

PRECISION TARGETING

We use advanced audience insights to ensure your campaigns reach the right people at the right time, driving meaningful engagement and results.

B2B & HIGH-VALUE EXPERTISE

With deep experience in B2B and high-value purchase sectors, we know how to craft strategies that resonate with decision-makers and high-value audiences.

FULL-FUNNEL APPROACH

From awareness to conversion, we create campaigns that align with your wider marketing efforts, driving leads and nurturing them to sales.

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Our paid case studies

bbd’s Approach to Paid Social Marketing

Our paid social campaigns are built on strategy, creativity, and data. We craft personalised, high-impact campaigns that connect with your audience and deliver scalable results.

STRATEGIC FOCUS

Every campaign starts with a clear plan aligned with your goals. We focus on scalable, high-impact tactics that deliver measurable business outcomes.

CREATIVE EXECUTION

From compelling visuals to engaging ad copy, our creative teams craft assets that capture attention and inspire action.

DATA-DRIVEN

Using advanced analytics and A/B testing, we continuously refine your campaigns to improve performance and maximise ROI.

How We Deliver Paid Social Services

Our 6-step process to end-to-end campaign management tailored to your business goals.

AUDIENCE DISCOVERY

We conduct in-depth research to define your ideal customer personas. Using audience insights, social listening, and behavioural data, we identify who your audience is, where they spend their time, and how best to engage them, ensuring campaigns are built to resonate.

PLATFORM STRATEGY

Every platform has unique strengths. We analyse your goals and match them to the right channels, whether LinkedIn for B2B, Instagram for visual storytelling, or TikTok for creative engagement. This ensures your campaigns are tailored for maximum reach and impact.

CREATIVE DEVELOPMENT

We craft platform-specific ad content, from thumb-stopping visuals to engaging video ads and compelling copy. Every asset is designed to capture attention, align with your brand’s voice, and drive meaningful engagement, ensuring your message resonates with your audience.

CAMPAIGN EXECUTION

Our team builds and manages your campaigns with precision. We monitor performance from day one, aligning every element of the campaign to your broader marketing objectives for seamless integration and maximum results.

PERFORMANCE OPTIMISATION

We analyse live campaign data, using A/B testing and advanced analytics to refine targeting, content, and bids in real-time. This ensures ongoing improvements, helping to increase engagement, reduce costs, and maximise ROI throughout the campaign lifecycle.

REPORTING & INSIGHTS

Transparency is key. We provide custom dashboards and detailed reports, highlighting performance metrics and actionable insights. Regular updates ensure you’re always informed, with clear data to guide decisions and scale your campaigns effectively.