Great design boosts sales and improves experiences

Our UX services span all aspects of research and design, focusing on optimising your digital products to maximise ROI. Well-crafted interfaces improve usability, making your product more enjoyable to use. A seamless experience with optimised page structure leads to increased sales and conversions.

Why choose bbd for your UX and website design?

We deliver exceptional digital experiences that boost engagement and drive conversion. Our seasoned design team crafts user experiences that not only look stunning but also perform flawlessly.

ENHANCED USER SATISFACTION

Well-crafted interfaces improve usability, making your product more enjoyable to use.

HIGHER CONVERSION RATES

A seamless experience with optimised page structure leads to increased sales and conversions.

REDUCED DEVELOPMENT COSTS

Early design and usability issue identification saves time and money.

STRONGER BRAND LOYALTY

Positive experiences foster loyalty and repeat business.

GAIN A COMPETITIVE EDGE

Superior design sets you apart in a crowded market, building credibility and customer trust.

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Our Design & UX case studies

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bbd's Approach to Design & UX

We specialise in complex projects with ambitious KPIs and intricate customer journeys. By understanding your organisation, goals, audiences, and competitive landscape, we craft strategies that exceed industry standards and achieve your objectives.

USER RESEARCH

We delve deep to uncover what your customers truly need, ensuring user-centric solutions that drive success.

SERVICE DESIGN

We use human-centric methodology to align every aspect from customer interactions through to backend systems.

OPTIMISED INTERACTIONS

We design intuitive digital environments, optimising accessibility and enhancing usability.

CONTENT STRUCTURE AND WIREFRAMING

Connecting information architecture to visual design, we validate concepts to ensure functionality and flow.

UI DESIGN

We deliver consistent and considered design systems across all devices and touchpoints.

ACCESSIBILITY

We deliver fully inclusive pages with screen readable text, keyboard navigation and alternative media.

How we approach and deliver web Design & UX

Whether you’re starting from scratch or building on an existing platform, we’re ready to transform your digital experience into something extraordinary. Together, we’ll craft a future-ready site that captivates and converts.

DISCOVERY AND ANALYSIS

We start with a kick-off phase to understand your goals and review your current digital estate, identifying areas to achieve the best results.

CONTENT OPTIMISATION

Whether it’s auditing an existing website, or designing from scratch, we'll optimise content from a technical standpoint and audience perspective.

DESIGN SYSTEM CREATION

We work collaboratively and iteratively to create on-brand design systems, focusing on user journeys, accessibility, and layouts to drive conversion.

WIREFRAMES AND PROTOTYPING

Using tools like Figma (although we’re agnostic) we’ll provide interactive prototypes which allow for simple feedback in platform.

DEVELOPMENT

Our in-house development team use tools like Storybook and Zoho to ensure projects are managed efficiency with complete transparency at every stage.

TECHNICAL OPTIMISATION

Our SEO specialists leverage existing heritage for maximum impact. In-flight testing and optimisation ensures security and performance are paramount.

Hear what our clients have to say


We’ve increased our lead volume by 50% and our conversion rate has increased from 0.24% to 2.69%.

Gemma Davenport

Head of Marketing - Waterside Holiday Group


I’m really pleased with how well the campaign has been going. The business is so happy with the results.

Zurich UK

Marketing Manager, Zurich


We've worked with several different agencies but bbd really take the time to understand your business.

Victoria Highfield

Director of Online for Equine