Projects128 qualified leads in 120 days
Zurich Insurance UK needed to disrupt the status quo in school insurance, where most administrators defaulted to the government-backed Risk Protection Arrangement (RPA) without exploring superior alternatives. The challenge? Breaking through entrenched decision-making habits and proving Zurich’s distinct advantage.
Through a precision-targeted, insight-led approach, our multi-wave paid media campaign delivered 128 marketing-qualified leads in just 120 days—a 1,306% increase in lead volume over four phases—at a 65% lower cost per lead than previous campaigns.
OVER TARGET, UNDER COST
Services provided:
A strategic, data-driven campaign designed for maximum impact
Our multi-touch Paid Social and PPC strategy ensured we were reaching and influencing key decision-makers before their renewal windows. Paid Social drove awareness and consideration, positioning Zurich as the premium alternative. PPC focused on high-intent, in-market prospects, ensuring Zurich was top-of-mind for administrators actively searching for school insurance solutions.
Reshaping decision-making in a crowded market
School business managers, bursars, and finance officers are time-poor and often unaware of alternative insurance providers. We addressed this challenge through clear, value-led messaging, educating decision-makers on their options and reinforcing Zurich’s unfair advantage. A refined LinkedIn targeting strategy ensured precision engagement, while our data-driven PPC execution ensured consistent conversion at scale.
THE RESULTS
%
INCREASE IN LEAD VOLUME ACROSS FOUR PHASES
%
LOWER COST PER LEAD COMPARED TO PREVIOUS CAMPAIGNS
%
OF ALL LEADS GENERATED THROUGH HIGH-INTENT PPC TARGETING
Scaling a high-performance strategy for sustained growth
Over four consecutive years, Zurich sought to continuously improve lead generation and awareness. The goal was to refine the approach each year, driving down acquisition costs while increasing lead volume.
We took an iterative, data-driven approach, optimizing each campaign phase based on learnings from the last. By integrating prospect lists, refining search intent strategies, and diversifying media spend across platforms like Microsoft Ads and Meta, we created a progressively higher-performing campaign.
By applying a continuous improvement mindset, Zurich ensured its Schools Insurance campaigns evolved to consistently outperform expectations and maximize ROI.
Could you be our next client?
If you’ve seen something in our case studies that got you excited, made you want to learn more, or you’d just like to meet the team behind the work – let’s talk.
