ProjectsHelping Cohesity go organic
Cohesity, a leader in AI-powered data security, needed to scale its organic social presence to reflect its growing dominance in enterprise cybersecurity. The challenge? Building a high-impact content strategy that engaged decision-makers, strengthened brand authority, and cut through the noise in an oversaturated market.
We launched an always-on organic LinkedIn strategy, leveraging real-time insights, thought leadership, and interactive content formats to drive 78K+ new followers, a 6.2% engagement rate, and over 1M+ monthly site visits.
OUTTHINKING THE SOCIAL COMPETITION
Services provided:
A strategy designed for leadership and long-term impact
To establish Cohesity as a go-to source for enterprise security insights, we implemented a fast-moving editorial calendar that blended trending topics, expert perspectives, and proprietary research. By shifting away from static corporate content to an engagement-first approach, we turned LinkedIn into a growth engine for Cohesity’s brand authority.
Amplifying reach through high-value content
We leveraged Smart Craft insights to test, learn, and optimise post formats in real time—ranging from data-driven infographics and short-form thought leadership to high-performing interactive polls. This iterative process ensured we consistently outperformed industry benchmarks while driving meaningful conversations with IT decision-makers.
THE RESULTS
K+
NEW FOLLOWERS, EXPANDING COHESITY'S REACH
%
ENGAGEMENT RATE, EXCEEDING INDUSTRY BENCHMARKS
M+
MONTHLY SITE VISITS, REINFORCING COHESITY'S MARKET LEADERSHIP
Building momentum for sustained growth
By turning organic social into a high-performance content ecosystem, Cohesity now has an always-on platform for influence, engagement, and brand storytelling. With continuous refinements, we are scaling this approach across multiple channels—transforming organic social into a competitive advantage.
