Projects80% YoY Revenue Growth
Online For Equine had fallen short of their desired growth targets for several months. With their Google Ads campaigns plateauing, they reached out to us looking for a fresh perspective and a solution to get them back on track.
When we audited the account, we identified one of the main issues was poor product visibility. A significant portion of their product feed was not getting enough exposure, which was really limiting their sales and growth potential.
Generating Over £2.3M In Revenue
Services provided:
Client Background
Online For Equine is a specialist equestrian retailer, offering a wide range of horse care products and equipment. They approached with a need to revitalise their Google Ads performance, as their previous campaigns had stagnated.
Our Solution
To address these challenges, we implemented two key strategies that led to transformative growth within the first few months.
Strategy 1: Low Traffic Campaign
To address the product visibility issue, we introduced a ‘Low Traffic’ Campaign that specifically targeted products with low levels of visibility.
We filtered low-visibility products into a separate campaign via a custom label. This allowed us to apply a different bidding strategy that made sure these products gained the visibility they previously lacked; because of the more strict targets of the original campaigns.
We keep the campaign dynamic by refreshing it every 45 days, helping us to boost visibility and drive sales for these products. This approach allows us to reintegrate the products back into their original campaigns once they have gained sufficient exposure, contributing to the overall growth of the account.
Contact us to see how we can revitalise your campaigns and help drive transformative growth for your business.
Strategy 2: Negative Keyword Campaign
We implemented a Negative Keyword Campaign which is designed to capture broader search terms at a fraction of the cost that it would normally take.
This approach involved creating a duplicate campaign that has no negative keywords that we are using from the other campaigns. By doing so, we allowed the ads to appear for search terms that had previously been filtered out. The key distinction here was setting this campaign to a low-priority status so this meant that the algorithm would bid less aggressively on these broader search terms.
This resulted in the campaign having far cheaper CPCs which in turn resulted in reduced cost, increased sales and an improved overall ROAS — a clear win-win for Online For Equine.
THE RESULTS
- 80% YoY Revenue Growth:
We grew their revenue by 80% compared to the previous year.
- Best Ever Month:
We were able to generate the best-ever month of sales in the history of their Google Ads account with over £400,000 in revenue.
- Improved Product Visibility:
All products, including new and restocked items, received more exposure, contributing to overall revenue growth.
ROAS
%
CONVERSION RATE
£
REVENUE
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