ProjectsA STRATEGIC OVERHAUL WITH POWERFUL RESULTS
Nourish is a UK-based provider of digital care management software, enabling care homes to upgrade from paper-based systems to a comprehensive, integrated digital solution.
Nourish operates in a very niche, competitive market with a small pool of potential customers. After implementing our campaign strategy, Nourish saw back-to-back record breaking leads – at a lower cost.
Increasing conversions by 89.04%
Services provided:
Ad architecture
A campaign structure overhaul that gave us greater control
We made demo bookings the sole objective of this campaign, reducing the use of branded terms and focusing purely on attracting new customers with themed keywords — increasing granularity and control of our targeting. With more specific ad group level bidding, we gained clearer insights, enabling us to prioritise and invest more effectively.
Matching strategy
A streamlined online booking process that helped maximise conversions
The final part of the puzzle was to ensure Nourish’s landing pages worked hard to drive conversions. So, we redesigned them — aligned to best CRO practices. Our visually appealing and user-friendly layout simplified the flow of information and ensured that calls to action (CTAs) were prominently displayed.
THE RESULTS
%
INCREASE IN TRAFFIC
%
INCREASE IN CONVERSIONS
%
REDUCTION IN COST PER LEAD
Traffic
We didn’t just increase website traffic, we increased the quality of that traffic and achieved a 38% increase in clicks, along with a 39% increase in conversion rate thanks to our CRO enhancements and higher quality of leads.
Conversion
We generated over 138 demo bookings, representing an increase of 66 leads compared to the previous campaigns during the same time period. In the first three months, we were able to more than double their average monthly conversions from 15 to 31.
Cost per lead
We were also able to improve the efficiency of the campaigns, with a significant 30.84% decrease in the cost per lead – another record level for the account.
Could you be our next client?
If you’ve seen something in our case studies that got you excited, made you want to learn more, or you’d just like to meet the team behind the work – let’s talk.
