ProjectsAccelerating XaaS Adoption Through Partner-Driven Campaigns
Aruba’s MSP partners lacked the marketing resources to promote Aruba’s Network-as-a-Service (NaaS) solutions effectively. Without strategic support, they struggled to generate demand, limiting Aruba’s XaaS adoption. Aruba needed a scalable solution to empower its partners and accelerate growth.
ENABLING PARTNERS TO DRIVE NAAS GROWTH
Services provided:
Launching the first-ever MSP Partner Marketing Campaign
We introduced Powered by Aruba, the first-ever MSP Partner Marketing Campaign—an end-to-end marketing toolkit designed to drive NaaS adoption. The toolkit provided:
- Comprehensive campaign strategy for demand generation
- Customisable marketing assets for multi-channel promotion
- Sales enablement tools to convert leads into customers
A dedicated partner portal offered seamless access to resources, enabling MSPs to launch campaigns quickly and consistently. This initiative equipped partners with everything they needed to amplify reach, drive demand, and position Aruba as a leader in partner-driven NaaS solutions.
Proving the power of co-branded marketing
With Powered by Aruba, we transformed Aruba’s MSP ecosystem into a powerful growth engine. Partners gained the tools they needed to succeed, and Aruba solidified its position as the leader in partner-driven networking solutions.
A partner-first digital sales toolkit
We created a fully interactive, gated website designed to educate and empower Aruba’s MSP partners. The site featured two core sections: a front page outlining Aruba’s MSP proposition and a solutions page showcasing Aruba’s services with interactive insights into industries such as education and healthcare. A gated login system limited access to whitelisted MSPs, enabling Aruba to track engagement via Eloqua and support partners with targeted follow-ups.
The results
150+ partners activated—expanding Aruba’s market reach
Accelerated NaaS adoption—co-branded campaigns increased demand for Aruba solutions
Preferred MSP partner for XaaS growth—the campaign reinforced Aruba’s leadership in MSP-driven NaaS growth
Proving the power of co-branded marketing
With Powered by Aruba, we transformed Aruba’s MSP ecosystem into a growth engine. Partners gained everything they needed to drive demand, and Aruba solidified its leadership in partner-driven networking solutions.
Could you be our next client?
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