Pittards has been making leather goods for some of the world’s best-loved luxury and sporting brands for over a century. Now was the time to re-launch its own-label brand. Whilst able to claim design and manufacturing expertise second to none, getting attention and stand-out in a fiercely competitive sector would prove far harder. We needed to make the Pittards brand mean something for today.
bbd developed the ‘Everyday Extraordinary’ campaign, supported by fresh photography, content creation, and a content calendar for regular social media posting across Facebook, Twitter and Instagram. We also set up a pop-up shop in London and created a partnership with fashion influencers. This repositioned Pittard’s as an aspirational rather than traditional brand, and introduced their product lines to a younger, more fashion-savvy market.