For BCP, recruitment in the care sector continues to be an ongoing challenge. They therefore wanted to raise the profile of care work to local residents. There was a challenge to break the stereotypes on how care work is still perceived to be an underpaid and undervalued role. 

We, bbd, needed to bring positive awareness to the care sector by showcasing the valued staff, clients, the range of roles and skills whilst dispelling some of the myths and misconceptions of what working in care is like.

Proudly breaking stereotypes

Services provided:

Brand Activation
Audience Analysis
Creative Ideation
Motion Content
Videography & Photography
Setting up comfortable environments in difficult and sensitive times.

We had to discover the best way to approach this project due to the sensitive subject matter. This project involved the team being invited into homes and the care sector for filming and interviews. As we essentially were being welcomed into the care receivers home which is likely their safe space, we needed to ease the pressure and make sure the filming process ran as organically and smoothly as possible. 

We started off with a conversation, a chat, and lunch to make the client as comfortable as possible. For our team which consists of copywriters, animators and designers, we needed to really know what it takes to be a career carer and how to break our own stereotypes. By creating a safety net environment, we managed to do exactly that.

Inspiring stories we are proud to share

bbd created powerful social videos in honour of the various roles the care sector has to offer. These videos ran across a range of organic social platforms including Instagram and Facebook. They gave consumers and potential employees an emotive insight into the care industry.

As part of the project we refreshed landing pages on the LA website, and crafted compelling post copy to accompany the videos.

With interviews, pre-prod planning, shoot prep, filming, covid restrictions, editing, crafting and delivering heartwarming content… it’s been an emotional process, and bbd are proud and grateful to be able to share a project like this – one that can potentially be life-changing.

Could you be our next client?

If you’ve seen something in our case studies that got you excited, made you want to learn more, or you’d just like to meet the team behind the work – let’s talk.