ProjectsAn irresistible lead magnet for high net worth individuals
Quintet Private Bank needed a strategy to attract high-net-worth individuals (HNWIs) and convert brand awareness into actionable engagement. The challenge? Reaching an audience that expects discretion, exclusivity, and deep financial expertise.
By leveraging Smart Craft insights, we developed a precision-led campaign that combined targeted paid media with a compelling lead magnet. The result? 3,090 high-value leads and expansion into seven European markets.
APPEALING TO HNW INVESTORS
Services provided:
Turning thought leadership into high-value engagement
HNWIs demand relevance, expertise, and credibility. We positioned Quintet as the go-to wealth partner by developing an exclusive, highly desirable content asset—the "Essential Guide to Passing on Wealth." This premium lead magnet provided in-depth insights on legacy planning and intergenerational wealth transfer, establishing Quintet as the authority on wealth management.
Reaching the right audience with precision
Our multi-channel strategy combined Paid Search and Paid Social, reaching high-intent users actively researching investment and financial planning. A carefully structured PPC campaign captured in-market searches, while Paid Social amplified engagement, reinforcing Quintet’s expertise and exclusivity.
THE RESULTS
%
OF PROJECTED LEADS AT JUST 34% OF EXPECTED COST-PER-LEAD
%
INCREASE IN ENGAGEMENT
%
OF PROJECTED SITE VISITS
Driving sustained performance
By creating an education-first lead-generation strategy, we turned momentum into a long-term unfair advantage. With ongoing refinements, Quintet continues to expand its digital acquisition model, ensuring it remains the first choice for HNWIs seeking expert financial guidance.
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