ProjectsAn irresistible lead magnet for high net worth individuals
Quintet Private Bank’s wealth management services cater to Europe-based high net worth individuals (HNWIs) and their families. Whether it’s investment management, private banking or financial planning – their diverse range of services can meet their client’s unique needs.
We aimed to drive awareness of Quintet Private Bank's expertise and point of view on investments for the coming year through an insight-filled report: Quintet Counterpoint.
Highlighting risks and opportunities in a changing world
Services provided:
What did success look like?
- Highlight Quintet's expertise by providing detailed investment advice and information in the report — positioning the bank as a trusted and knowledgeable resource for potential investors.
- Engage current clients with detailed information and updates on the bank's investment strategy – enabling them to make more informed decisions about their own investments.
- Attract and encourage potential clients to download the report to learn more about Quintet's investment offerings.
Strategy and tactics
A multi-channel approach, deploying engaging and targeted ads across Google, YouTube and other social media platforms to increase Quintet Private Bank's visibility across all markets.
Traffic was driven to a custom landing page, where the Counterpoint 2022 report was available for download – driving conversions and generating leads.
Primary KPIs:
- Site visitors
- Form fills
- Conversion rate
- CPL
THE RESULTS ON A 65 DAY CAMPAIGN RUN-TIME
k
TOTAL CLICKS
%
OF PROJECTED LEAD CONVERSION TARGET
%
EXCEEDED CLICK PROJECTIONS
Could you be our next client?
If you’ve seen something in our case studies that got you excited, made you want to learn more, or you’d just like to meet the team behind the work – let’s talk.
