ProjectsAPPEALING TO HIGH NET WORTH INDIVIDUALS
Puilaetco, part of the Quintet Private Bank network, needed a strategy to engage ultra-high-net-worth individuals (UHNWIs) considering second-home investments. The challenge? Cutting through a crowded financial advisory market and creating a compelling reason for HNWIs to engage.
We deployed an insight-driven, education-first approach, creating a high-value lead magnet that resonated with this exclusive audience. The result? 285% of projected leads at just 34% of the expected cost per lead, with engagement surpassing all benchmarks.
A lead magnet for second home owners
Services provided:
Turning knowledge into a competitive advantage
UHNWIs don’t engage with generic financial marketing. They demand exclusivity, credibility, and actionable insights. We crafted an irresistible content asset—a premium downloadable guide offering expert-led insights into second-home purchases in prime European locations.
Precision targeting for high-value engagement
To ensure relevance, we launched a hyper-targeted Paid Search and Paid Social strategy. Paid Search captured in-market UHNWIs actively researching luxury property investments, while Paid Social amplified credibility and engagement, positioning Puilaetco as the go-to expert.
THE RESULTS
%
INCREASE IN HIGH-VALUE LEADS, EXCEEDING EXPECTATIONS
%
OF PROJECTED COST-PER-LEAD, DELIVERING UNMATCHED EFFICIENCY
%
OF PROJECTED SITE VISITS, REINFORCING STRONG AUDIENCE INTENT
Scaling a proven model
By using Smart Craft insights, we transformed HNW engagement, building trust and positioning Puilaetco as the financial partner of choice for luxury second-home investments. With this success, we continue refining the strategy, expanding reach, and turning momentum into an unfair advantage.
Could you be our next client?
If you’ve seen something in our case studies that got you excited, made you want to learn more, or you’d just like to meet the team behind the work – let’s talk.
