ProjectsWebinars that stayed in digital hands and minds
Cohesity, a leader in data security and management, needed a high-impact digital-first event series that would position them as an authority in AI-driven cybersecurity. The challenge? Standing out in a saturated market while engaging security decision-makers at scale.
We developed the Spotlight on Security webinar series—an insight-driven, content-first platform that combined industry expertise, peer perspectives, and sought-after hosts. Over 12 weeks, this strategy delivered record-breaking engagement, establishing Cohesity as a must-follow brand in enterprise security.
ACCESSIBLE, ENGAGING, UNMISSABLE EXPERTISE
A digital-first thought leadership platform
Webinars have become a staple in B2B marketing, but to outthink the competition, we needed to create more than just another virtual event. We built Spotlight on Security as an interactive and high-value content hub, designed to deliver Cohesity’s thought leadership across multiple channels, both live and on-demand.
An identity built to scale
To ensure the series stood out, we created a bold, recognisable brand identity that could flex across platforms—from social to email to webinar interfaces. The spotlight motif became the visual anchor, drawing attention to key speakers and topics, ensuring Cohesity remained front of mind and front of wallet for decision-makers.
THE RESULTS
RECORD-BREAKING AUDIENCE ENGAGEMENT OVER 12 WEEKS
EXPANDED BRAND VISIBILITY AMONG ENTERPRISE SECURITY LEADERS
POSITIONED COHESITY AS A GO-TO SOURCE FOR AI-DRIVEN CYBERSECURITY INSIGHTS
Scaling impact beyond a single event
By leveraging Smart Craft insights, we transformed a standard webinar series into an always-on thought leadership platform—one that continues to drive audience engagement and build brand authority long after the live events have ended.
"We regard bbd as a strong extension of our internal brand team."
Jackie Sandoval, VP Corporate Marketing, Cohesity
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