ProjectsWHEN THE STORY HAD TO BECOME THE REASON
Brand is often the first and single most important development of a business offering. Visionary stakeholders, passionate brand managers and competitive marketplaces can make this one of your biggest marketing challenges.
However, the road to success does not end here. To bring brand guidelines to life with purpose and impact, they must become a part of the larger marketing strategy. Influencing (and sometimes inspiring) all of your audience touch points.
A tactical rebrand integration
Services provided:
In our world, occasionally these challenges are best shared — ensuring the best service and thinking is sought from all of your trusted partners.
For the Waterside Group, Salad (our neighbouring brand agency) had the task of creating the brand story.
bbd then had the challenge of telling that story. We needed to develop on those guidelines in a relevant, engaging and strategic manner throughout our marketing lead generation funnel.
In our world of Holiday Home Sales, the story had to become the reason.
Stretch to break old dimensions
Whilst the story was still fresh, we simply applied the thinking across core content and assets. Making sure the thinking could stretch and cover up signs of 'the old way', not the new 'Waterside way'.
Identify. Apply. Adapt. Simples.
Rebrands happen for a reason
Rebrands happen for a reason. They often can be internal, but creating a reason to share can drive relevance in its application, release and purpose. A platform for conversation, not just admiration.
Speaking of reasons, what better could there be than celebrating 60 years of independent, family-first thinking by the Waterside Holiday Group? Inspired by the brand story, we launched the new brand behind a campaign celebration.
Making audiences both a part of their 60 year achievement and giving them 60 reasons to continue to consider Waterside for Holiday Home Sales.
"bbd really does awesome work for us and we love them all dearly."
Andy, Waterside Holiday Group
Could you be our next client?
If you’ve seen something in our case studies that got you excited, made you want to learn more, or you’d just like to meet the team behind the work – let’s talk.
