ProjectsCreating a thought leader through content
Zurich Resilience Solutions needed to establish itself as the go-to expert in risk consulting, using content to drive awareness and position the brand as an authority in resilience strategy. The challenge? Cutting through the noise in a competitive market and ensuring decision-makers engaged with high-value insights.
By deploying a precision-led content promotion strategy, we drove 72K+ site visits in just seven months, surpassing engagement benchmarks and reinforcing Zurich as a trusted thought leader in risk and resilience.
TURNING INSIGHTS INTO INFLUENCE
Services provided:
A strategy designed for sustained engagement and impact
To build Zurich’s reputation as a must-follow source for resilience expertise, we implemented an always-on content strategy. This approach leveraged high-performing organic content to inform and refine targeted paid social and search campaigns, ensuring the most relevant insights reached key decision-makers.
Maximising reach with high-value content
We used Smart Craft insights to optimise content themes around market demand, ensuring Zurich’s expertise aligned with real-world challenges. By activating a multi-channel distribution strategy across LinkedIn, Meta, and Google Ads, we continuously tested, learned, and refined—delivering Zurich’s thought leadership directly to those who needed it most.
THE RESULTS
K+
SITE VISITS IN 7 MONTHS
K+
CONTENT CLICKS, DEMONSTRATING HIGH ENGAGEMENT
%
CLICK-THROUGH RATE, EXCEEDING INDUSTRY BENCHMARKS
Scaling authority for long-term influence
By transforming content into an always-on demand engine, Zurich now owns a high-performance platform for influence, engagement, and lead generation. With continuous optimisation, this strategy is being expanded to further outthink competitors and shape the resilience conversation at scale.
