HP invests significant resources in developing the technology for tomorrow’s workplace, with a focus on AI, IoT, VR, lightening fast processor speed and cutting-edge performance. To consolidate its position in this space, HP wanted a campaign to bring fresh thinking and leadership around the Office of the Future. HP wanted to highlight the innovation and security built into every product, and claim thought leadership around the digital workplace.

bbd implemented a lead generational campaign leveraging aspirational messaging and design. A LinkedIn advertising campaign targeting key decision makers in IT presented the Office of the Future in a variety of incarnations. B2B assets linked to industry white papers and HP collateral. The objective was to engage leads and generate awareness across multiple touch points, and clearly differentiate HP from other well-known manufacturers in this sector.