Work - Bright Blue Day
Our

Work

Here you will find a selection of work that depicts the diversity and skills we have and the beautiful craft that we apply to create award winning campaigns, platforms and content.

HP

Challenging
the norm

Not all workstations are created equal. That was the message we were challenged to communicate to ITDMs and power users in our campaign to position the HP Z Series as the workstation of choice. And that meant reaching out to high achievers.

RNLI

The Extra Miler
Virtual Event

Creating the visual identity for the ‘RNLI Extra Miler’ virtual event; rallying supporters to walk, run or jog 31 miles in March to raise lifesaving funds for the RNLI with every step.

Aruba Networks

Sixth Sense
launch campaign

To launch the industry’s first platform purpose-built for the Intelligent Edge, Aruba Networks wanted a campaign that captured the spirit of anticipation and dynamism. bbd responded with a new creative and structural approach entirely.

Z by HP

Disrupting a
B2B audience

The launch of Z by HP. Disrupting the perceptions of a B2B audience through Instagram Stories

Terradace

Logo and
identity

bbd created a new flexible logo and visual design system for our client dps’s holding company ‘Terradace’.

Visa

Selling Visa
in Harrods

Driving awareness of Visa payments among overseas visitors to London with a recognisably British welcome with OOH at Heathrow airport and instore at Harrods.

RNLI & Ford

Saving lives
together

Leverage the partnership between RNLI and Ford to drive awareness with the creation of a digital fundraising pack sent to selected Ford UK dealerships.

Montezuma’s

Campaign for
better gifts

Drive sales of Montezuma’s chocolate leading up to Father’s Day with a highly targeted social media campaign with a fast turnaround.

Aruba

Flexible finance
campaign

Aruba Flexible Finance - creating and delivering a digital marketing campaign across EMEA to help businesses move forward in the new normal

Snow Software

Unleashing the
potential

Disrupting the conversation around SaaS with a refreshed brand identity and messaging framework, positioning Snow as an industry thought-leader among IT decision-makers.

Visa Checkout

This changes
everything

Visa Checkout: Launching and driving adoption of a new online wallet and payment processing solution using an account based marketing campaign.

Pittards

Everyday
extraordinary

Creating a brand, website and social campaigns that launched Pittards Leather, propelling them into the world of consumer fashion.

Princess Alice Hospice

With your Will
we will

Encouraging gifts in Wills is a tough ask. Our targeted social and display campaign uses emotive messaging to drive awareness of Princess Alice Hospice.

Aruba

B2B Mid-Market
Campaign

Aruba B2B Consultancy - planning and delivering a fully-integrated, mid-market campaign spanning EMEA to generate leads for Aruba’s networking solutions

RNLI

Experience
Sandstorm

RNLI targeted a new, younger and more active audience with a pilot obstacle-based fitness fundraising event. We created a dynamic visual identity and messaging to match and resonate with potential entrants.

William Russell

Beating the
rate rise

A targeted multi-touch demand generation campaign using Facebook advertising, Google Adwords and LinkedIn that delivered real results.

VISA & FIFA

Groundbreaking
promotion

Helping Visa take people to the beautiful game, with an innovative optical character recognition (OCR) entry mechanic for their FIFA World Cup sponsorship promotion.

William Russell

Optimising the
experience

Creating a new web experience from the ground up, focusing on driving conversion and increasing sales.

Silverstone

Driving sales
on social

Social and experiential activity that reached new audiences through user profiling to drive sales of tickets in the run up to the British F1 at Silverstone.

HP

The office of
the future

A lead generational campaign leveraging aspirational messaging and design to put HP ahead of the competition.

Visa

Streamlining
onboarding

Fintech companies are shaping the future of our banking world. Visa needed to keep pace and ensure they stayed relevant. So they came to us for a platform that would reshape and streamline their entire onboarding process.

Visa

Borderless
activation

A global sponsorship that needed to translate locally in 27 countries requires a versatile toolkit. One that takes a big idea and really activates it.

RNLI

Creating an
institution

A fresh way to engage new audiences and drive donations and signups for an amazing charity, RNLI’s Fish Supper caught the attention of the nation and is now an annual national event.

Aruba

Smarter digital
workplaces

A demand generation campaign to target key IT decision-makers, from C-suite to network admins. This audience is constantly bombarded with messaging, so we had to think smart to create a relevant proposition.

RNLI

Saving lives
at sea

When the BBC runs a TV programme about your charity you need a campaign that activates around it. Creating relevant content that amplifies and educates new audiences across the UK.

Certitude

For the life
you want

Certitude, a London-based charity with a diverse set of audiences and some sensitive issues to tackle, needed a brand identity that spoke to the many.

Visa

Appy’er
parking

AppyParking are disrupting way we pay for parking with a new cashless parking app. Working from just a logo and colour pallet we worked with Visa to bring this new product to life.

Aruba

Rethinking
security

Content strategy and creative for a global lead generation campaign, positioning Aruba’s AI-driven network security solution as the first choice for ITDMs.

Epicor

Getting set
for growth

A global B2B lead-generation campaign for a complex and incredibly diverse product designed to help businesses in multiple industries achieve growth.

Aruba

A big deal for
small business

Creating a global lead generation campaign and toolkit for the launch of Aruba’s new networking solutions for small businesses.

Montezumas

Christmas
Cracker

Creating an emotional connection between Montezuma’s chocolate and Christmas to help increase their brand presence and sales over the festive period in a crowded market

Fulfilling Lives LSL

Website
build

Historically, Fulfilling Lives LSL’s online presence had sat within their partner charity Certitude’s website. However, as they strategically work alongside Certitude, it was felt that they needed their own website to meet changing objectives – within tight budgets and deadlines.