AppyParking were intent on disrupting parking with a new cashless parking app, initially rolled out in Harrogate, in association with Visa. The app aimed to turn parking into a fuss-free, frictionless experience, chiming with Visa’s contactless messaging. AppyParking asked bbd to create an introductory video and social media campaign that would clearly introduce the new app, explain how it worked, and drive download.

The brief was to communicate a sophisticated message as instantly as possible – that this was not just the launch of a new app, but of a whole new way of parking. Rolled out on social media, the ads generated 1,381 installs of the app in the first 2 weeks, representing 256% over target.